In this blog, we’ll take a close look at Google’s new feature called ‘Search Generative Experience’ (SGE), which was launched recently. Google introduced SGE through a private test on May 25th, with the goal of improving user experiences and making search results more accessible.
The SEO and digital community has been busy analyzing and sharing their thoughts on SGE. In this breakdown, we’ll explore the initial tweets, insights, and experiences shared by industry professionals to give you a better understanding of what they observed.
First things first, SEO is still very much relevant…
In a tweet thread, Google’s SGE AI explains how it’s changing the world of SEO. One key change is that Google is now pulling facts directly from the top-ranking pages. So, if you want your content to be noticed by Google’s AI and cited, focus on offering unique perspectives and fresh ideas instead of rehashing the same old information. This is where the Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) aspect comes into play, ensuring that new content is genuinely created for people rather than just for ranking.
Clarity Is Crucial
When you click on a source (you’ll see “read” highlighted), Google’s text will appear in purple. The takeaway here is that your web pages should be easy for users to understand, with clear headings. Google pays attention to the meaning of words, so having an FAQ section can be the key to success.
The more pages a product or content appears on, the better its chances of getting noticed by AI. This means you might want to consider investing more in gathering reviews and different perspectives.
In conclusion, Google’s Search Generative Experience presents both opportunities and challenges for SEO and digital marketers. People have different opinions about the quality of search results and original content. SEO experts and businesses need to adapt to this AI-driven landscape and focus on creating high-quality content. The ultimate goal remains to provide a great user experience and ensure the accuracy of the information.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.